Business Channels

Modern & Traditional channel coverage

Our direct distribution coverage to all channels is our recipe for success. We take pride in covering 100% weighted distribution and 95% numeric. We cater to all selling channels including :

  • Hypermarkets
  • Supermarkets
  • Self service stores & groceries
  • Hotels
  • Restaurants
  • Coffee shops

Petrol Stations & Convenience Stores

The channel is comprises of three retailers; Eppco-Enoc, Emarat, and ADNOC with a combined total of 330 C-stores dotted across the UAE. Our experience in this channel spans over a period of 15 years, with dedicated channel management across the UAE. Our reach capability across the entire network is 100%.

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Considered to be the showcase of the retail market in the UAE, the channel is represented by the likes of Carrefour, Spinneys, EMKE group, Geant, and the local Coop operators. Our weighted and numeric distribution is at 100% across the complete channel. Our retail channel experience spans over 16 years with dedicated key account management structures. Servicing 300+ outlets within the UAE, we continuously seek to develop our excellent share of shelf across different categories within our portfolio.

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On Premise(HORECA)

We cater to over 7,000 Hotels / Restaurants & Coffee shops across the UAE. Our relationship with our top Hotels such as the Jumeirah group / Hilton / Crown plaza / Meridian to name a few is more of a strong and embedded partnership. The dedicated and personalized key account management structures have always been our strongest asset in servicing our customers in the channel.

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With weighted distribution at 100% and numeric at 95%, the channel is measured to be the largest in numeric scope in the UAE. Covering over 13,000 selling outlets, the Grocery channel is considered to be the toughest channel to penetrate and to maintain. However, our long standing experience in the channel combined with the experience of our dedicated teams we are able to penetrate and pipeline complete distribution coverage within a matter of few weeks.

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